Motivational factors for educational tourism: marketing insights
نویسندگان
چکیده
منابع مشابه
Examining Motivational Factors in Serious Educational Games
It is widely accepted that meaningful learning is associated with motivation. It is also widely assumed that learning will eventuate if the process is fun. The English philosopher John Locke (1968) once said, more than 300 years ago, that it would be desirable to make learning a play or recreational activity rather than an assigned task or a have-to-do business. In other cultural settings, this...
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ژورنال
عنوان ژورنال: Management & Marketing
سال: 2018
ISSN: 1842-0206
DOI: 10.2478/mmcks-2018-0006